Jan
25
Junior Re-Signs…With Wrangler
January 25, 2007 | Posted by VroomDude
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Junior’s going to be hawking Wranglers for the 2007 season after extending his sponsorship deal with the Wrangler Jeans Co.
“Dale Earnhardt was the perfect fit for Wrangler in the 1980’s and today his son carries on the tradition,” said Craig Errington, director of marketing, VF Jeanswear mass-market male brands. “Just like his father, Dale Jr. is one of the most talented drivers of his generation, as well as one of the most popular. We cannot imagine a better fit for the Wrangler brand.”
Dale Jr., recently voted NASCAR’s most popular driver for the fourth year in a row, will continue to appear in Wrangler Jeans Co. advertisements, in-store signage and product ticketing, and will continue to ignite excitement among fans through various consumer promotions.
“The Wrangler brand always has been and very important to me and my family,” said Dale Jr. “I remember watching my daddy drive the blue and yellow ‘Wrangler Jean Machine’ before I was tall enough to reach the pedals. I’m proud to have that Wrangler logo on our car and uniforms.”
Nostalgia aside, does anyone actually buy Wranglers? I mean, I’m no jeans snob, by any stretch of the imagination, but I haven’t seen a pair of Wrangler jeans since junior high.